Solutions

Privacy Policy

Effective: May 6th 2025

Privacy Policy

This Privacy Policy (“Policy”) explains how Forecasterly AB (“Forecasterly,” “we,” “us,” or “our”) gathers, manages, and shares personal data collected via our website (“Site”), which can be accessed at www.forecasterly.com. When you browse our Site or use any functionality offered through it (the “Services”), you are acknowledging and accepting the practices described in this Policy.

Information We Gather and Store About You

We obtain both personal and other types of data directly from you when you provide it through our website. Additionally, we may automatically gather specific details about you and your device—such as a computer, phone, or tablet—when you visit, access, or use our Site.

Creating a User Account

When you register for an account via the Services, we collect data needed to set up and manage it. This can include, for instance, your name, email, job title, company name, location, industry, and phone number.

Personal Data Collected via the Services

We may also gather financial details you share while using the Services, including business-related financial data like compensation figures, payroll records, or customer and supplier information. This data might be collected directly from you, or through the permissions you grant us to access information from your connected third-party accounts.

Additional Personal Data Collected via the Site

You may browse the Site without giving us information that we can use to identify you personally. However, some features—like “Contact Us” or creating an account—require you to submit personal details such as your name and email address.

Web Log Information

When you interact with the Site, certain data is automatically collected from your browser and device. This may include your IP address, domain, the specific pages you access, timestamps of your visits, downloaded files, links to and from the Site, technical details about your device (such as IDs, software, and hardware), your approximate location (like city or region), and cookies (explained further below). We gather this information through methods like server logs and tools that identify your device and monitor browsing behavior.

Cookies

We use cookies on our Site. These are small data files saved to your device by your web browser. Cookies help the Site recognize if you’ve visited before and may retain settings or other user-related data. For instance, cookies can be used to track and store details about how you use the Site over time and during a session (such as viewed pages and downloaded files), your device’s operating system and browser, your ISP, domain, IP address, approximate location, the site you visited prior to ours, and the link you clicked to leave.

If you’re concerned about cookies, your browser settings can be adjusted to reject all cookies or notify you whenever one is being placed, giving you the choice to accept or reject them. You can also remove stored cookies from your system. Keep in mind, though, that disabling or deleting cookies may cause certain parts of the Site to function improperly.

For additional details on how we use cookies, please consult our Cookie Policy.

Web Beacons

The Site or emails you receive from Forecasterly may use tools called “web beacons” (also referred to as “clear gifs” or “web bugs”). These are tiny image files—often just a single pixel—that can be placed in emails or on web pages to send back data, potentially including personal information. For instance, they can be used to confirm whether a particular email was opened.

SDKs and Mobile Advertising Identifiers

Our Services may use third-party software development kits (“SDKs”) that help us and our partners gather data about how you interact with the Services. Additionally, many mobile devices include advertising identifiers (like Apple’s IDFA or Google’s Advertising ID) that can be reset. These identifiers function similarly to cookies or pixel tags, letting us and third parties track your device usage over time for advertising-related purposes.

Third-Party Plugins

The Services may incorporate plugins from other providers, such as social platforms (e.g., Facebook’s “Like” button). These plugins may collect data—like the pages you visit—and transmit it to their creators, even if you don’t interact with them. These tools follow the privacy practices and terms of their respective companies.

Third-Party Online Tracking

We may partner with selected third parties to gather, assess, and utilize some of the personal and non-personal data mentioned earlier. For instance, we might permit them to place cookies or use tracking pixels on our Site or in emails we send. This data may be used for purposes such as website performance analysis.

Deidentified and Aggregated Data

At times, we may compile and share summaries or deidentified data about how people use the Services, such as through reports on usage trends. This type of data will not identify you personally.

How We Use and Handle Your Information

We use the information we gather for multiple purposes. The legal bases for processing your personal data include: 1) our legitimate interest in operating and developing our business; 2) executing and honoring our contractual commitments; 3) your provided consent; and 4) fulfilling legal duties. Often, more than one of these legal bases applies to how we handle your personal data. Specific ways we may use this data include: Providing access to our Services, including managing transactions; Responding to your inquiries about the Services; Carrying out our contractual responsibilities to you; Fulfilling your requests or completing actions you initiate with us; Sending updates about our Services or other relevant topics, including promotional messages and newsletters; Improving our artificial intelligence and machine learning models (we will NOT share your data, it is strictly private); Sending confirmations, updates, and essential account-related notices;
Improving the user interface and overall quality of our offerings; Meeting our legal or regulatory obligations; Creating aggregated data sets; Delivering marketing and promotional content; Understanding how people interact with the Services and its features, including tracking unique visitors; Developing and launching new tools and Services; and
Manage our Business.

Who We Share Your Data With and Why

We disclose your information to other entities for several reasons, as outlined below.

Data Analytics

We work with select third-party partners to collect the automatic data mentioned earlier and to support analytics, audits, research, and reporting. These partners may utilize web beacons, access server logs, and place cookies on your device. Specifically, our Site uses Google Analytics to help gather and interpret data for the purposes noted above. You can choose to opt out of Google Analytics cookies by visiting this link.

Interest-Based Advertising

Our Website (meaning the commercial site at forecasterly.com where we publish marketing content, company info and resources, NOT the pages where you login), also allows third-party tracking technologies that gather data about you and your devices to support interest-based advertising online. For example, third parties may use your visit to our Site as a basis for displaying targeted ads. Additionally, advertising networks we work with might analyze your activity on our Site to personalize ads based on your general online behavior.

To learn more about how interest-based advertising works, including information about data privacy and protection, visit the Network Advertising Initiative or the Digital Advertising Alliance websites. The tracking tools used by third parties operate under their own privacy policies, not ours.

If you’d rather restrict third parties from placing or accessing cookies on your device, you can configure your browser to block them. You can also opt out of targeted ads from companies that belong to the Network Advertising Initiative here, or from Digital Advertising Alliance members here.

Our Site currently doesn’t respond to “Do Not Track” signals sent by browsers, but you can still reduce tracking by using these opt-out programs and browser settings. For visitors in the United States, we may also work with additional services that provide interest-based ads. You can opt out of those here.

Third-Party Service Providers

Forecasterly engages third-party vendors to carry out services on our behalf, such as website hosting, email delivery, and data analytics. These providers may gather and/or handle your personal information to help us accomplish the goals outlined previously. We may also share your data with other external parties as needed to deliver requested services, complete transactions you’ve started, uphold agreements between you and us (or our partners), or support the operation and management of our business.

Legal Purposes

We may also disclose or use your information when we believe, at our sole discretion, that it is necessary for the following: To comply with laws, legal obligations, court orders, subpoenas, or other legal proceedings; To detect, stop, or respond to unlawful conduct, suspected fraud, violations of our terms, or risks to property or personal safety—ours or others’; To assert, defend, or safeguard our legal rights; or To support activities like financing, insurance, sale, transfer, bankruptcy, or other restructuring of part or all of our business or assets.

Your Options

If you would like details about the personal information Forecasterly holds about you—or wish to modify, remove, or update that information—please reach out to us by email at privacy@forecasterly.com. You can also unsubscribe from marketing emails by following the instructions within those messages or by emailing us directly. If you live in the EU, UK, or any region with applicable privacy regulations, you may be entitled to specific rights. These can include: The right to know how we collect and use your data; The right to access and correct your personal details; The right to request deletion of your information;
The right to receive your data in a portable format; The right to object to or restrict how your data is used (including for marketing); The right to opt out of having your data sold;
The right to opt out of marketing communications, including texts and emails; The right to limit the use of automated decision-making; The right to file a complaint with your local data protection authority; and The right to withdraw consent when applicable.

To exercise any of these rights, please email us at privacy@forecasterly.com or submit a complaint to your national data authority. We aim to address your request promptly and within any legally required timeframe.

External Links

This Site may include links directing you to external websites. By clicking those links, you will be navigating away from our Site. We have not evaluated these external sites and do not manage or take responsibility for their content, practices, or privacy policies. As such, we do not endorse or guarantee any information, services, or outcomes found on or resulting from those sites. Any software, materials, or data found there are beyond our control. If you choose to visit any third-party sites mentioned on our Site, you do so entirely at your own discretion and risk.

Protecting Your Data

We take a multi-layered approach to security, including: *Encryption*: All data in transit is protected by industry-standard TLS; data at rest is encrypted. *Audits & Testing*: We engage independent security auditors annually and perform regular vulnerability scans. *Access Controls & Logging*: All administrative and support actions are logged, and access to systems is restricted by role-based permissions. *Secure Development Practices*: We follow a secure software development lifecycle with code reviews and automated security checks. Still, no system is completely secure and can give a total guarantee on the safety of information you send to the Site or to us.

How Long We Keep Your Data

We keep your personal data only as long as needed to fulfill the reason it was collected, or as allowed or required by law. We do not store personal data longer than necessary. When deletion is required, we ensure your information is disposed of in a way that prevents recovery or misuse.

International Users

Information collected through or related to our Services may be stored or processed in the European Union or the United States, depending on the purpose described above. We may also share or delegate processing of your data to affiliates or service providers located in the U.S. or EU. These regions may have data protection laws that differ from those in your jurisdiction. By accessing the Services or submitting your personal data, you agree to this transfer and processing.

Children

The content provided on this Site is intended for users aged 18 and older. We do not knowingly gather personal data from anyone under the age of 13, nor is the Site directed at children in that age group.

Policy Updates

As the Services evolve, we may update this Policy to reflect any changes. Updates will be published on this page, so we encourage you to check it occasionally. If a significant change is made, we’ll notify you in a suitable way.